Target Size: How many overall touches will you make?
Budget:How much does your campaign cost?
Response Rate: What percentage of recipients will respond?
Conversion: How many respondents do you expect to buy?
Average Sale: How much is each new customer worth?
Total number of responses generated:
Cost per response:
Number of new customers as a result of campaign:
Cost for each new customer acquisition:
Total revenue generated from campaign:
Cost per touch: