Please input the following:

Target Size:
How many overall touches will you make?


How much does your campaign cost?


Response Rate:
What percentage of recipients will respond?


How many respondents do you expect to buy?


Average Sale:
How much is each new customer worth?


Click below to display the results:


Total number of responses generated:

Cost per response: $

Number of new customers as a result of campaign:

Cost for each new customer acquisition: $

Total revenue generated from campaign: $

Cost per touch: $

ROI: $