ASD Success Story
Sells: SPC software, hardware, consulting and shop-floor integration services
Designed and built a micro website to advertise ASD's multi-line image. Originated and registered the domain name, SPCanywhere.com, to be used as the new brand for all eMarketing initiatives.
Lead generating using e-mail:
Set up AOMTM (Always-on Marketing®) e-mail delivery system to automate the delivery of 7,500 e-mail messages. The initial five-tactic e-mail campaign was so successful my client hired a person dedicated to collecting and inputting additional names into the system.
Rewrote marketing collateral and advertising material to increase its effectiveness, while enabling all documents to be printed-on-demand and in color. Download Now -- >
Press and Media:
Developed ongoing media campaign to announce new products, partners and acquisitions.
Performed market research to test ROI of potential acquisitions.
ISA Innovator Award:
Helped my client in his successful effort to be selected as an ISA 2001 Innovator. I wrote four product abstracts and application studies.
Channel Partner Program:
Created channel partner advertising program in order to boost sales of hardware, software, integration and consulting services. An important goal, increasing cross-selling effectiveness, was achieved.
Designed booth placement and layout. Attended show and critiqued overall effectiveness. Carried out direct marketing campaigns before and after the show.