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Pianoshow Success Story |
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Pianoshow Success Story |
Biasco Pianos of Chicago asked me to eliminate the thousands of dollars it cost to build four unique Websites every week to support its piano shows. In addition, Biasco needed a reporting engine to help optimize its direct mail, newspaper, TV and radio media plans.
I modified Biasco's Website to display each page dynamically using information stored in an online database containing show profiles. I worked with a freelancer, designing a user-friendly database administration section. This new approach allowed Biasco to create show Websites in a few minutes, virtually cost free.
Additionally, I created a new reporting engine to track those who printed the rebate coupon. By using the information provided by this report, I helped Biasco determine a suitable media plan. Biasco now saves thousands of dollars every month and has improved its overall advertising effectiveness.
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