Direct Marketing Secrets by David Berger, Ann Arbor, Michigan

See how I employed Hybrid Direct Marketing to produce outstanding results

Testimonials & TV Interviews

Cisco Systems, San Jose, CA

Developed and implemented Hybrid Direct Marketing (DM) campaign with tele-coverage, fax and direct mail elements
Generated 15% response rates, targeting 100 strategic accounts
Secured Joint Marketing Funding to finance 50% of cost
Constructed custom marketing database

SGI, Mt View, CA

Developed marketing campaigns for Internet and Data Warehousing Server business units
Targeted Fortune 100 companies in Michigan
Built custom prospecting database for field sales reps

Fusion DM, San Francisco, CA

Freelance technology writer covering topics such as wireless and eBusiness
Wrote newsletters used in its customers' eMarketing campaigns

Biasco Pianos, Chicago, IL view success story

Converted PianoShow.com Website into database-driven dynamic site
Built online admin feature allowing client to create—in just minutes—Web sites for four shows a week
Implemented Hybrid DM strategy incorporating direct mail, radio, TV and newspaper advertising, driving traffic to online coupon
Created custom online reporting and sales tracking systems
Boosted overall marketing effectiveness tenfold, while saving client $4,000 monthly

Boyne USA Resorts, Boyne Falls, MI view success story

Migrated Website to new hosting service, allowing Boyne to self-administer site
Incorporated admin feature for updating Web pages via any browser
Migrated 300,000-name marketing database from mainframe to PC platform
Performed demographic analysis after cleansing and geo mapped database

Infranor Group of Switzerland (Automotion), Ann Arbor, MI

Designed and built Web-based automated fulfillment center eForm^TM, incorporating user-selectable collateral and personalized signatures
Client now fulfills specific information requests in just seconds, previously taking up to thirty minutes for each

3Com, Santa Clara, CA

Designed and implemented Hybrid DM campaign
Created custom marketing database for VAR and 3Com field sales reps
Uncovered co-op funds for VAR partnership

ProDial Communications, Los Angeles, CA view success story

Developed e-mail, database and online print-on-demand system
Solution dynamically generates a personalized Web page that automatically transfers customer information onto a contract for instant printing
Incorporated online database and auto-reply e-mail routing

Hammes Company, Bingham Farms, MI

Fostered new business targeting CEOs, Presidents and executive branches of ambulatory outpatient facilities including hospitals
Developed The Hammes Report as primary marketing collateral
Created marketing databases (attaining 10% response rate using Hybrid DM)

Midbrook, Inc., Jackson, MI

Set up enterprise-wide contact management solution using ACT!
Provided IT and process re-engineering consulting
Created Hybrid DM campaign generating 10% response rates

Cloudstream, (MBS) Southfield, MI

Designed Website incorporating back-end database using ColdFusion
Implemented enterprise-wide ACT! database and sales force automation
Managed Hybrid DM team generating more than $5 million in business opportunities

Allied Inc., Ann Arbor, MI

Implemented sales automation and created marketing databases
Initiated cross selling between six divisions (achieving 32% response rates using Hybrid DM)

Commerce One (Sigma 6), Detroit, MI

Constructed marketing database for new business development in CD-ROM, Internet and INTRAnet Website and e-commerce areas
Provided account coverage and Hybrid DM strategy

Bowne Enterprise Solutions (The Internet Factory), Detroit, MI

Developed and implemented Hybrid DM strategies, generating new business for Internet, INTRAnet Website and e-commerce solution areas
Provided account coverage strategy consulting

Tecnomatix Technologies Inc., Novi, MI

Performed business development functions
Uncovered new markets using Hybrid DM tactics
Created custom marketing databases and reports

ARC Worldwide, Denver, CO

Designed and built AOM^TM (automated e-mail campaign) engine for newsletter
Set up eForm^TM to process information requests and routing

Techline, Ann Arbor, MI Office view success story

Designed and built micro Website
Set up AOM^TM (automated e-mail campaign) engine
Launched nine Hybrid direct marketing

Advanced Systems and Designs, Troy, MI

Designed and built micro Website
Set up five-tactic AOM^TM engine in order to automate the delivery of 7,500 personalized e-mail messages
Rewrote and redesigned collateral material
Developed ongoing PR campaign
Awarded ISA 2001 Innovator

Huron Valley Printing & Imaging, Ann Arbor, MI

Designed and built micro Website and online survey
Set up AOM^TM (automated e-mail campaign) engine, allowing client to reach 5,000 potential customers in just a few weeks
Implemented enterprise-wide ACT! Contact Manager

ABB Flexible Automation, New Berlin, WI

Uncovered new markets and provided market intelligence
Built custom prospecting database for outside sales reps

Techstreet, Ann Arbor, MI

Designed and built micro Website
Created AOM (automated e-mail campaign) engine, allowing client to reach 6,000 potential customers in just two weeks
Developed Hybrid DM campaign targeting SDO customers

WNIC Radio, Dearborn, MI

Created online sweepstake eForm^TM, which automatically stores information into an Access database to be used in marketing campaigns

Alumax (acquired by Alcoa), St. Louis, MO

Developed Internet Website for AEMP division
Provided advanced casting technologies intelligence
Generated custom reports on the SSM industry

ELM International Inc., Okemos, MI

Established ELM's R&D center together with Ford Motor Company
Test marketed Italpresse, Italian high-pressure die and SSM casting machines
Prototyped automotive steering components using counter-pressure casting machinery

Holiday Inn , Tawas Bay, MI

Created marketing database and Hybrid DM campaign targeting corporate and consumer customers (generating 20% response rates)
Built marketing database (using information collected from a six-week promotional contest with seven Ann Arbor area Shell gasoline service stations and WIQB radio)
Managed radio, print and direct mail campaigns

Shell Oil, Ann Arbor, MI

Worked with seven Shell dealers to offer a free trip to Holiday Inn Tawas Bay Resort
Coordinated direct mail and radio advertising over a six-week period

Grand Traverse Resort, Traverse City, MI

Secured new business with Michigan's Japanese community (totaling $200K+)
Coordinated Japanese translations of videotapes, brochures and invitations
Created marketing and media databases

Las Vegas Golf and Tennis, Canton, MI

Cultivated new business with Michigan's Japanese community
Developed newspaper advertising, invitations and questionnaires in Japanese
Implemented a special open house event producing more than $17K in sales
Constructed marketing database (overall Japanese annual sales exceeded $250K)

Caddy Shack Golf, Livonia, MI

Uncovered new business with Michigan's Japanese community
Created newspaper advertising, invitations and questionnaires in Japanese
Held open house event generating thousands of dollars in sales

Maples of Novi, Novi, MI

Hosted open house for Japanese prospects (generating more than 50 family visits)
Coordinated Japanese translations of brochures, feature sheets and invitations
Arranged Detroit area TV news coverage on Channels 2 and 7


	Project Details

Project Details

See how I employed Hybrid Direct Marketing to produce outstanding results