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David A. Berger's Online Resume
P.O. Box 3271, Ann Arbor, MI 48106 · 734.741.8913 · 734.678.7941(cell) · ·



To help grow your business by employing Always-on Marketing,®
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Testimonials & TV Interviews


View: Skills Summary Webpage —
  • Excelling in situations where change is needed
  • Making effective use of all available resources
  • Employing proven sales and marketing strategies
  • Offering creative solutions to challenging problems
  • Transferring manual functions to computerized systems


AOM [2001-Present]

Marketing Consultant
Always-on Marketing,® Ann Arbor, MI
View bio —
Clients include: CSI, MedImage, Tisch Investment Advisory Inc., Corsa Instruments, Center for Strategic Planning, Valassis, TGI Direct, Cisco, 3Com, Commerce One, Bowne, SGI, Fusion DM, Tecnomatix, ABB, Advanced Systems & Designs, Boyne USA Resorts, WNIC Radio, Alumax, Biasco Pianos, Automotion, Holiday Inn, Grand Traverse Resort and Las Vegas Golf

NEC [2000-2001]

Manager of Business Development (high-tech startup)
NEC Systems Lab, Auraline Rich Media eMarketing, San Jose, CA.
  • Managed sales, marketing and business development areas
  • Only person to close a deal within thirty days of hire
  • Developed Auraline Engine concept and eMarketing strategy
  • Set up to track Wired magazine ad effectiveness

CST [1998-1999]

Director of Business Development (high-tech startup)
Computer Support Technologies, RESCUE, Ann Arbor, Mich.
  • Developed sales and marketing databases and contact management systems
  • Rebuilt sales and RESCUE demonstration processes to function more effectively
  • Set up business development team, employing direct mail, fax, e-mail and phone

IBM [1996-1997]

Direct Marketing Strategist, Manufacturing ISU
IBM, Southfield, Mich.
  • Created hybrid direct marketing campaigns for the Manufacturing Industry Solution Unit (consisting of IBM's largest customers, Fortune 100 companies with average size sales ranging from $55K to $10 million)
  • Responsible for developing marketing strategies for CATIA and Product Data Management Solutions
  • Developed, coordinated and managed hybrid marketing campaigns utilizing databases, direct mail, eMarketing, telemarketing and media communications

Buhler [1992-1995]

Regional Sales Manager, Heavy Machinery Group, Die Casting
Buhler Inc., Minneapolis, Minn. (H.Q. Switzerland)
  • Top salesperson within my first year, selling the largest SC machine in North America
  • Sold the first SC machines to GM Delphi and CMI for SSM prototyping
  • Sold the first SC machine in North America for Squeeze Casting to Ross Al Foundries
  • Developed new business with North American and Japanese automakers and their suppliers in the areas of high-pressure die, squeeze, and semi-solid metal casting
  • Slashed expenses in half through operating home-based office
  • Generated up to 25% response rates using my own hybrid direct marketing techniques, closing multiple million-dollar deals

UBE [1991-1992]

Sales and Marketing Coordinator, Heavy Machinery Group, Die Casting
UBE Industries (America), Inc., Ann Arbor, Mich. (H.Q. Japan)
  • Created marketing campaigns, generating $20 million in sales inquiries without any prior industry experience
  • Generated up to 45% response rates using hybrid direct marketing
  • Developed, wrote and edited technical and promotional materials
  • Coordinated Japanese translations of proposals, engineering data and brochures

Sy-con [1983-1990]

Sy-Con Group, Ltd., Novi, Mich.
  • Manufacturer's representative for audio/video related equipment and accessories
  • Installed and serviced satellite TV systems, telephone PBX networks, VCRs, TVs and audio equipment


Advisor, Board Member
Boomerang Mobile Media, Plus5 Promotions, Center for Simplified Strategic Planning, ELM International and Eyde Company

Best-seller TV Interviews


Best-selling author, see TV interview -->
View: Publications Webpage (12 publications, see TV interview) —


Guest Lecturer
Eastern Michigan University, Ypsilanti, MI
  • Lectured about eMarketing, Search Engine Marketing and Website Strategies


Internet, Intranet and Telecommunications Topics
  • Held at Borders Books and Music, Barnes & Noble, Little Professor and Webster's
  • Discussed the latest techniques of using the telephone, fax and Internet (telephony topics include loopholes, discounts and incentives; Internet topics include eBusiness, eMarketing, World Wide Web, Usenet News, E-mail, FTP, IRC, Talk, Voice and Video)


Eastern Michigan University, Ypsilanti, Mich.
Bachelor of Science: Individualized Interdisciplinary Triple Concentration
  • Business—International Marketing
  • Industrial Technology—Computers and Electronics
  • Languages—English and Japanese for Business Communication




ColdFusion, SQL, JAVA Script, CSS, HTML, DHTML, XHTML, Palm and Wireless Access Protocol (WAP)


MS Windows in English and Japanese [my performance tips]: Internet, Wireless Web, Website design, eCRM, sales force automation, database, Networking, MS Office, geographical mapping, broadcast faxing and desktop publishing (Dreamweaver, PageMaker, Photoshop, Access, ACT!, Map-Linx and Automap, WinFax)


Writing, fishing, photography, rescuing cats and beagles
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